Predictive Modeling / Scoring

Predictive models are powerful analytical tools available for predicting individuals’ opinions, behaviors, and characteristics.   These models help to identify the likelihood that an individual will donate to an organization, need a service, support a candidate, or volunteer.    The models are then applied to the Voters in Virginia and are presented as “scores” in the Van. 

The DNC as well as many Virginia campaigns have developed and shared these scores.    We’ll attempt to post any accompanying material about specifics of these scores here.  If you don't see the score you are interested in, contact us through the support queue in VAN and we'll load these into your account. 

Keep in mind, these scores are often developed for a specific candidate or a specific election cycle.  Like a doctor’s prescription, a particular score may not be the right medicine for every candidate

Score Documentation